Social-first content and brand strategist with 10 years of experience across B2B and consumer brands in the US and EMEA.
I build the strategy and make the content that proves it, from brand positioning to social campaigns that clear 1M+ impressions on zero spend.
Scroll to explore a selection of my work ↓
Social-first content and brand strategist with 10 years across B2B and consumer brands in the US and EMEA.
I build the strategy and make the content that proves it, from brand positioning to social campaigns that clear 1M+ impressions on zero spend.
Scroll to explore a selection of my work ↓
Award-winning creative strategist producing social-first content for B2B and consumer brands. 10 years across the US and EMEA.
I build the strategy and make the content that proves it.
Scroll to explore a selection of my work ↓
Content strategy for Futurescape, frog's 2024 Insight report
Social media strategy and content creation for frog at Cannes Lions in 2023
Social media strategy and content creation for frog at Cannes Lions in 2023
Social-first content strategy for frog Trends 2022 – 2023
Social-first content strategy for frog Trends 2022 – 2023 reports
frog Campfire launch video proudction
Launch video proudction for AR startup Campfire
Social media launch for ‘Clothed in Chaos,’ a collaboration between frog and streetwear brand Machina
Social media launch for ‘Clothed in Chaos,’ a collaboration between frog and streetwear brand Machina
Award-Winning campaign submission for Il Makiage.
Strategy and campaign plan for Verizon US, part of The One Club for Creativity Creative Bootcamp at R/GA
Strategy and campaign plan for Verizon US, part of The One Club for Creativity Creative Bootcamp at R/GA
Experience
Lasagna Studio
Founder & Lead
2025 – Present
frog (Capgemini Invent)
Global Social Media Lead
2023 – 2024
Marketing Manager
2021 – 2023
Marketing Associate
2020 – 2021
Lead-Gen Intern
2019
The City College of New York Community & Social Media Specialist
2019
A+ Marketing
Market Researcher
2018
TEDx / International Journalism Festival / Primavera Sound / i-ItalyNY
Photographer and Content Creator
2016 – 2019
Experience
Lasagna Studio
Founder & Lead Strategist
2025 – present
frog (Capgemini Invent)
Global Social Media
Lead 2023 – 2024
Marketing Manager
2021 – 2023
Marketing Associate
2020 – 2021
Lead-Gen Intern
2019
The City College of New York Community & Social Media Specialist 2019
A+ Marketing
Market Researcher 2018
TEDx / International Journalism Festival / Primavera Sound / i-ItalyNY
Event Photographer
2016 – 2019
Experience
Lasagna Studio
Founder & Lead Strategist
2025 – present
frog (Capgemini Invent)
Global Social Media
Lead 2023 – 2024
Marketing Manager
2021 – 2023
Marketing Associate
2020 – 2021
Lead-Gen Intern
2019
The City College of New York Community & Social Media Specialist 2019
A+ Marketing
Market Researcher 2018
TEDx / International Journalism Festival / Primavera Sound / i-ItalyNY
Photographer and Content Creator
2016 – 2019
