Social-first content and brand strategist with 10 years of experience across B2B and consumer brands in the US and EMEA.
I build the strategy and make the content that proves it, from brand positioning to social campaigns that clear 1M+ impressions on zero spend.
Scroll to explore a selection of my work ↓
Social-first content and brand strategist with 10 years across B2B and consumer brands in the US and EMEA.
I build the strategy and make the content that proves it, from brand positioning to social campaigns that clear 1M+ impressions on zero spend.
Scroll to explore a selection of my work ↓
Social-first content and brand strategist with 10 years of experience across B2B and consumer brands in the US and EMEA.
I build the strategy and make the content that proves it. My own posts regularly clear 1M+ impressions on zero spend.
Scroll to explore a selection of my work ↓
Futurescape
Content strategy for Futurescape, frog's 2024 Insight report
frog x Cannes Lions
Social media strategy and content creation for frog at Cannes Lions in 2023
Cannes Lions
Social media strategy and content creation for frog at Cannes Lions in 2023
frog Trends
Social-first content strategy for frog Trends 2022 – 2023 reports
frog Trends
Social-first content strategy for frog Trends 2022 – 2023 reports
Campfire
Video prodution for frog venture-backed startup Campfire
frog x Machina
Social media launch for ‘Clothed in Chaos,’ a collaboration between frog and streetwear brand Machina
frog x Machina
Social media launch for ‘Clothed in Chaos,’ a collaboration between frog and streetwear brand Machina
frog x Machina
Social media launch for ‘Clothed in Chaos,’ a collaboration between frog and streetwear brand Machina
Verizon
Strategy and campaign plan for Verizon US, part of The One Club for Creativity Creative Bootcamp at R/GA
Verizon
Strategy and campaign plan for Verizon US, part of The One Club for Creativity Creative Bootcamp at R/GA
Experience
Lasagna Studio
Founder & Lead Strategist
2025 – Present
frog (Capgemini Invent)
Global Social Media Lead
2023 – 2024
Marketing Manager
2021 – 2023
Marketing Associate
2020 – 2021
Lead-Gen Intern
2019
The City College of New York Community & Social Media Specialist 2019
A+ Marketing
Market Researcher
2018
TEDx / International Journalism Festival / Primavera Sound / i-ItalyNY
Photographer and Content Creator
2016 – 2019
Experience
Lasagna Studio
Founder & Lead Strategist
2025 – present
frog (Capgemini Invent)
Global Social Media
Lead 2023 – 2024
Marketing Manager
2021 – 2023
Marketing Associate
2020 – 2021
Lead-Gen Intern
2019
The City College of New York Community & Social Media Specialist 2019
A+ Marketing
Market Researcher 2018
TEDx / International Journalism Festival / Primavera Sound / i-ItalyNY
Event Photographer
2016 – 2019
Experience
Lasagna Studio
Founder & Lead Strategist
2025 – present
frog (Capgemini Invent)
Global Social Media
Lead 2023 – 2024
Marketing Manager
2021 – 2023
Marketing Associate
2020 – 2021
Lead-Gen Intern
2019
The City College of New York Community & Social Media Specialist 2019
A+ Marketing
Market Researcher 2018
TEDx / International Journalism Festival / Primavera Sound / i-ItalyNY
Photographer and Content Creator
2016 – 2019
SKILLS
Content Strategy
Brand Positioning
Editorial Strategy
Social-First Campaigns
Campaign Development
Paid Social (Meta)
Audience Segmentation
Creative Direction
Cultural Insights
Ready to work together. Get in touch.
Ready to work together. Get in touch.